Jatropha, ixora and other pressed flowers adorn tabletops, lampshades and stationary products. Gulmohar and eucalyptus seedpods are sanded and shaped into incense-holders. Assorted seeds are polished and beaded into jewellery. These are some of the offerings at Shradhanjali, an eco-lifestyle label co-founded by Abha Tewari in 1980.
“The goal has been to do business, but differently; to create original beautiful products, in a harmonious, growth-fostering environment for the team, while taking utmost care of the environment, of our raw material suppliers and our customers and finally, contributing to [our hometown] Auroville’s growth,” says Abha.
Most of the flowers used are grown organically in its garden, using drip irrigation and recycled water. Other botanicals are handpicked from Auroville’s forests. “Part of the profit from Beejika, the seed range, goes back to the forest group for replanting,” she