Covid19 pandemic has affected everything across the globe but looks evidently damaging to a show that needs people to actually visit and see the art. What is your take on the same?
Not really. While nothing can take away from the physical experience of a viewing, technology today and the communication tools have allowed us to reach a wider audience. Video, photographs, messaging systems, all let us reach viewers across borders. A show is physically held in a single geography unless it travels to different locations. With this show our outreach was across the world. We have had responses from people in many countries and cities.
Virtual art gallery – how great the advantage is or how deep is the disadvantage?
The loss was the proximity to the actual work. To be able to see the creations with the naked eye. To see the dimensions. But the advantage was the ease of dissemination of the works in photos and videos and the permanency of being able to view the works again and again in your own time and space. Plus the ease with which we were able to reach large audiences. Both through social media and our own outreach efforts.
Were artists sceptical about participating in this virtual art show? And how did you convince them?There was simply no scepticism. As one can see from the line-up, pretty much the cream of the contemporary artists agreed to be part of the show. Pretty much everyone we asked was happy to create works.
What is the response like? And will this be a way forward or you are waiting for the times to get back to normal?
The response has been tremendous. Both in critical appreciation and commercial sales. If the situation persists for a much longer period of time, we will attempt more show on this format. If things return back to normal it will be a combination of both a physical and virtual show. We have learnt a lot from this experience.
What are the technical challenges you had to face while putting this show together?
Photography was the only challenge I would think. The rest went smoothly. In fact, strangely there was less stress in doing the show in this format than actually hanging and mounting a show.