- Creative Art Partners (CAP) is an art curation firm that’s bridged the gap between luxury real estate and fine art in just three years’ time.
- The firm utilizes a fine art collection of over 15,000 works worth tens of millions of dollars to target the needs of developers, architects, designers, realtors, and art lovers.
- Successfully seeking to bring blue-chip art to more homes, CAP has experienced rapid growth since its 2017 founding, and tripled revenue in 2019, founder Brian Ludlow says.
- Essential to CAP’s success, Ludlow says, was recognizing the underserved market in between real estate and fine art.
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In 2017, an underserved market meant opportunity for Brian Ludlow.
Formerly an entertainment attorney with a passion for art, Ludlow had been consulting on a project — a $25 million development home in Los Angeles’ Doheny Estates neighborhood. The architect, Paul McClean, wanted to include real art in the home, but was at a loss as to how to do it, so Ludlow brought in fine art from a third-party gallery.
Ludlow told Business Insider that he had an “aha moment” in the process, realizing there was an opportunity to serve more homes like the Doheny project. Soon after, he founded Creative Art Partners (CAP).
“We recognized a unique opportunity in an otherwise completely unserviced market, the intersection of luxury real estate and fine art,” Ludlow said. “At that point, there was no nexus between the two.”
Developments worth $50 million were “using fake art and free-with-furniture wall decor,” Ludlow said, and he saw the absence of a firm like CAP as a missed opportunity for everyone from architects to the prospective home buyers themselves. “For us, it was a classic light bulb moment of ‘there must be a better way.'”
And so he took that as an opportunity to begin CAP.
Branded as the first multichannel art distribution platform, providing leasing, selling, and exhibiting services for contemporary art, CAP seeks to bring great art into more homes. And it’s been successful so far, from exhibiting pieces in homes on the market to leasing collections to entire condominium projects in rotational capacities, where pieces can be swapped out after a few months.
“We leveraged our fine art collection of over 15,000 works and built products designed specifically for the needs of developers, architects, designers, and realtors,” Ludlow said of the firm’s mission and collection, which has always been focused on expansion as they seek to best fit the spaces they serve with new works.
Now, CAP has grown into an end-to-end fine art solutions firm for some of the most important luxury new developments in Los Angeles, New York, and San Francisco, and Ludlow said firm revenue tripled in 2019. He said the business has persisted through the current pandemic climate, as more time spent indoors has meant that CAP’s products have gained even more relevance.